Boosted brand awareness and product usage for Shan Foods.
Successfully introduced and encouraged potential customers to experience the exceptional taste of Shan products through product tastings at select events by sampling and free giveaways to entice consumers.
Focused primarily to compete with brands of Indian origin, especially in highly competitive markets.
Conveyed the distinctiveness of Shan products over others.
Significantly elevated Shan's presence in key international markets.
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