About Me

Over the course of 17 years, Sohaib has donned various roles in the media landscape. His journey began with a retainer ship at GEO TV and eventually led him to the helm of Xtreme Media Inc. in Canada. Sohaib is the visionary behind the launch of numerous media ventures in Pakistan, each leaving an indelible mark.

Leveraging his profound media acumen and technical prowess, Mirza introduced a ground-breaking media tracking company in Canada by the name of Xtreme Media, specializing in monitoring South Asian TV channels.

Sohaib has played a pivotal role as the chief strategist for prominent media networks across Canada, the USA, the UK, and Pakistan. His portfolio includes the successful execution of TV campaigns for renowned Canadian brands such as Shan Foods, Vital Tea, and Junaid Jamshed, among others. Additionally, he extends TV monitoring services to esteemed brands like Xoom, LT Foods, Britannia Industries, and more.

Sohaib's journey is a testament to his dedication to the media industry and his ability to deliver outstanding results for clients and brands alike.