Task & Objective

Wet & day sampling in two locations, New Jersey & Chantilly.
Targeting medium to high income Indian & Pakistan working families.
Focus on religious & community events where a large footfall of such crowd should be available.
Targeting towards sampling size of 20% & above in each event.
Sampling – Biryani, Chana Masala, Kheer Mix, Chutney & Pickles.

Brand awareness and usage through product tasting at the selected events.
Introduce & encourage potential customers to purchase Shan products by sampling and free giveaway.
Compete with other brands, especially Indian origin.
Emphasis on conveyance of Shan products over others.
Escalate Shan presences in key international markets.